![]() This is a great opportunity to cross-promote the line and showcase it in culinary applications. As grocery retailers are expanding their private label brands, many are focusing on rolling out organic and natural products at reasonable costs in an effort to reach consumers interested in clean-label products - especially millennials. It's also notable that Publix's new dinner kits consist of produce and meats from its organic collection, Greenwise. Soon after the launch of its Aprons meal kits, the company launched kits specifically for slow cookers and plans to switch out recipes often. This includes kits that vary according to serving size, cuisine type and prep level. Publix is also able to offer more variety than many of its competitors. By keeping things in-house, Publix is able to curate meal kits for specific shoppers, cut back on costs and bring in higher profit margins. Retailers might also have a hard time sourcing ingredients and forecasting demand - something online meal kit companies are adept at.īut Publix is a savvy operator with deep experience in prepared foods. Some of its kits are a natural extension of its Aprons line, which offers fresh meals as well as recipes and culinary education. Grocers might, for instance, struggle to promote their kits if they aren't linked to a known brand name. Doing so offers numerous benefits, as well as potential disadvantages. But some grocers like Publix and Walmart have decided to forego high-profile tie-ups and establish their own meal kit lines. ![]() Blue Apron and Chef’d recently partnered with Costco and HelloFresh with Ahold Delhaize, while Kroger and Albertsons have made key acquisitions in the space. ![]() Although the online meal kit industry is facing tough challenges to retain customers, retailers can tap into their existing shopper base to offer convenient options that don't require a subscription.īecause retailers have this advantage, online brands are turning to retailers to sell their products. Publix, like many other food retailers, is expanding its meal kit assortment to compete against online meal kit providers like HelloFresh, Plated and BlueApron. ![]()
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